These were some important activities that are performed in On Page SEO.
Off Page SEO
In Off Page SEO, we do not have to work on our website. Inside this, we have to create backlinks on other websites, which increases the ranking of our website as well as the authority and website traffic of the website.
So let me tell you some techniques of Off Page SEO, by which work is done in Off Page SEO and backlinks are made.
- Profile Creation
- Guest Posting
- Forum Submission
- Directory Submission
- Web2.0
- Blog Submission
- Article Submission
- PR Submission
- Documents Submission
- Image Submission
- There are many other methods by which we have to create backlinks on other sites in Off Page SEO.
Technical SEO
In Technical SEO, we have to work on the technical factors of the website. Which helps the search engine in crawling and indexing. So let me also tell you the names of some technical factors.
Website Loading Speed
Pay attention to the loading speed of the website. And remember that the loading speed of the website should not exceed 3-4 seconds. Try that the loading speed of the website is less than 3 seconds. This improves the ranking of your website on the Search Engine Result Page. And in today’s time, website speed has become very important. Which directly affects the ranking of the website.
Submitting a Sitemap
Sitemap is like a map of the website. Where there are files of all our website data, there is a roadmap, with the help of this Google Crawler easily crawls and indexes the website.
Robots.txt File
By creating a Robots.txt file, we tell the Search Engine which page of our website has to be crawled and which one should not.
Canonical Issue or Canonicalization
Due to URLs in the website, Canonical Issue is created, which is very important to fix.
Fix Broken Links
Many times Broken Links are created in the website, due to which whenever someone clicks on that link, he gets to see 404 or Page Not Found error. So that too has to be fixed.
There are many other Broken Links Factors.
Read this: What is Technical SEO and how to do it
So these were some of the factors by which we work on the technical SEO of the website.
Even you must have understood what is SEO and what is On Page SEO, Off Page SEO and Technical SEO. Now we will see as a short summary what SEO is and why.
Short Summary Of SEO Meaning
SEO is an organic method by which the ranking of the website is improved in the search result. The main purpose of which is to rank the website on the first position of the first page.
There are 3 types of SEO in which there are many factors. We work on those factors by which our website is optimized according to the search engine in a proper way and there is a Ranking Increase of the website in the search result.
So this was an analysis in which we got to know, how many methods are there and why do SEO.
Important Terms related to SEO
SERP (Search Engine Result Page): The full form of SERP is Search Engine Result Page. Now if you are wondering what is this search engine, then let me tell you, search engine is actually a software, in simple language Google is also a search engine. So you can understand Search Engine as Google to understand. Now we understand SERP. Actually, whenever you search something in Google, many results come in front of you through website. So it is called the first page of Google. And when you see below, 1,2,3,4,5 will be seen like this. That’s Google’s Page 1, Page 2, like this. This is called the Result Page of Search Engine. Where search engines like Google show their results.
Keywords: Keyword is a search term. Like anything you search by typing in Google, it is called Keywords. In simple language, whatever you search by typing anything in Google, then whatever you search by typing is keywords.
Organic: All the ways to do marketing for free are called organic marketing. And actually SEO is also a free method. In this any kind of Ad. There is no Campaign or Paid Promotion.
Inorganic: This is a marketing method that costs money and includes Paid Promotion and Campaign.
Ranking Factors: There are many factors to rank any website of Google or say there are many parameters which are called Ranking Factors. We will understand them in a better way further in this article.
Now let us look at the answers to some such SEO-related questions which are mostly asked.
Frequently Asked Questions (FAQ’s)
So let’s know the answer to some such questions related to SEO which are asked mostly.
What is Local SEO?
When you target Local Audience, then we have to optimize it properly. You must be understanding to some extent from the name itself, Local and SEO, meaning when we do SEO to target Local Audience, then it is Local SEO.
What is SEO?
You must have seen that when we search anything by typing “Near Me”, Google also shows the map of many places in the search result. In which some places come up and some come down. So showing your Places to Shops above in that list is part of Local SEO.
What is the meaning of SEO?
SEO (Search Engine Optimization) – Through the SEO process, many SEO factors optimize the website and work on SEO activities. This improves the ranking of the website in the Search Engine Result Page (SERP).
What Search Engine Optimization Ka Matlab Hi Digital Marketing Hota Hai?
Search Engine Optimization does not mean Digital Marketing. SEO is a way of marketing in a digital way. Many things come in Digital Marketing, SEO, SEM, App Marketing, Email Marketing, Social Media Marketing and many more. SEO is a module of Digital Marketing.
What SEO Seekhne Ke Liye Coding Ki Knowledge Hona Zaruri Hai?
No! No coding knowledge is required to learn SEO. Even if you do not know coding at all, you can still learn SEO easily.
What is the difference between SEO and Internet marketing?
Internet Marketing is a marketing method in which Digital Platforms are used. Now there are many Digital Platforms like Social Media, Website, Gmail and many more, so if we do marketing in any way, then it is Internet Marketing but SEO is a part of Internet Marketing. Apart from SEO, there are many other methods of Internet Marketing.
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