Roku’s move towards original and original content is continuing. The news is that the streaming platform and maker of devices will release its first feature-length feature film that is entirely original in 2021 during the holiday season. In conjunction and with Lionsgate, Roku announced it will launch a film inspired by the Emmy-winning television show “Zoey’s Extraordinary Playlist,” that will be available on its streaming hub for free, The Roku Channel, in the coming months.
The new film, “Zoey’s Extraordinary Christmas,” will pick up where the show ended following the season 2 finale and the cancellation of the series. This was a major disappointment to viewers who took to social media with the hopes of salvaging the series by finding the right location. Roku is, it appears is the new home and not just be the home for the film but it will also offer all 25 episodes of the show available to stream at no cost on The Roku Channel in the U.S. later this fall.
The feature film will begin production later this month from Vancouver and will feature several actors reprise their roles, which include Jane Levy, Skylar Astin, Alex Newell, John Clarence Stewart, Andrew Leeds, Alice Lee, Michael Thomas Grant, Kapil Talwalkar, David St. Louis, Mary Steenburgen, Peter Gallagher and Bernadette Peters. The details of the plot are not yet clear but it is known that it’s an extension of Zoey’s story through life as she “navigates work, family, love and everything in between.”
Although it’s a major step for those who just want more of their favorite shows It’s also a major move in the right direction in the direction of Roku as well as its initial strategy for content. The company has already tried to test the appetite of consumers for original programming by purchasing the catalog of content from Quibi, a streaming service that was short-lived. Quibi in the spring of this year. which had shows It then launched The Roku Channel as the first set with Roku Originals. The first lineup featured 30 titles, however Roku is Continued to release more shows throughout the year. For instance, last month it Released The company has added 23 additional shows to its catalog. Quibi has also recently made the choice to invest in at least one previously owned by Quibi show by granting greenlights to The second season of the second season of “Most Dangerous Game. “
However, until this point, Roku has not invested in movies of full length.
Films are an excellent choice with The Roku Channel, of course, since the streaming service is funded by advertisements — and movies, because of their length, can provide more advertising slots that can be filled. In reality, The Roku Channel got its beginnings as a no-cost movie hub, but later broadening its offerings to TV programs, as well as other kinds of content including sports and news.
So so far, Roku’s original programming appears to be attracting viewers. Roku claims that the top five streamed shows on TV this summer (May 20 to July 18, 2018)) comprised all Original Roku.
The film’s production is by Lionsgate in collaboration and with Tannenbaum Company, Feigco Entertainment and Universal Music Group’s Polygram Entertainment and Zihuatenejo Productions. The show’s creator Austin Winsberg will write and executive create. Richard Shepard, who filmed the pilot for the show and will be the director. Kim Tannenbaum, Eric Tannenbaum, Paul Feig, David Blackman and Daniel Inkeles will also serve as executive producers.
The film will be aired in the Roku Channel. The Roku Channel during the holiday season across The U.S., Canada and the U.K.
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