Have you been considering trademarking your business but aren’t sure about how the process works? Maybe you’re looking to create a new unique mark, but aren’t sure exactly how to do it? In this post, we are continuing to speak about everything you need to know about Trademarks, including how they can benefit your company.
1. What is a trademark?
Trademarks can be defined as a recognizable logo or design that can be used to identify a particular business or company. There are two different types, known as Word Marks and Design Marks. A Word Mark protects a new word, or phrase, while a Design Mark protects an original image or logo.
Other designs aren’t as standard but can still be trademarked. These include jingles, product shapes (e.g., bottle designs), colors, movement, and scents.
2. How do you create one?
There are a variety of different steps and techniques that you can use to create an eye-catching trademark.
However, there are specific rules that you need to follow, as not all words and phrases are accepted. For instance, you aren’t allowed to use common names that can be used to describe many things, like ‘warm’ or ‘milk.’
These will generally be denied. You also aren’t allowed to use any frequent surnames. To create a fun Word, Mark, try and find unique words, or invent something yourself.
When creating a Design Mark, it can be beneficial to work with a graphic designer. They can help assist with color choices, and choose a design that will draw the audience in. If you are, however, having trouble, take a look at international brands, such as fast-food restaurants, and notice how they have created a captivating logo that is recognizable from anywhere in the world.
3. How do you register?
In the UK, to register for a trademark, the first step is to search to make sure nobody has already chosen that word or phrase. Then, you’ll need to register on the GOV.UK website. The cost of a trademark can vary depending on how many classes it falls under.
In the US, the process is similar. You first need to complete a search to ensure that it isn’t already registered. If it’s clear, then you need to register at the US Patent and Trademark Office’s website. This method can take up to 6 months before you get a reply.
4. What are the benefits?
There are many benefits to trademarking, but ultimately, they are used to enhance your business and can help customers distinguish your company from other brands. They also provide your company with a sense of security, as no other company can use your trademark.
For example, if you don’t register your mark, and another brand copies your idea and does choose to record it, you might have to pay fees in damages, and would have to remarket your brand design completely.
On top of this, having your trademark means that you can come up with new marketing strategies and campaigns, and you can use it to boost your company on social media platforms. Digital marketing has quickly taken over the world, so being able to use your mark through advertising and promotion, can enhance your audience and create a more extensive customer base.
5. Essential things you should know:
When creating your web page, trademarks don’t guarantee you get a domain.
Trademarks do not expire, and once registered, you can choose to sell them if you wish to other companies.
A trademark is not the same as a business/company name.
Your mark can be removed if it is not used.
If you don’t feel comfortable registering yourself, you can opt to hire a trademark attorney that you can assist you through the entire process.
Once registered, you’ll be able to use the trademark symbol ®.
Overall, applying for a trademark is a relatively inexpensive and great way to promote your company while ensuring it remains unique to competitors.
It allows you to be found easily by customers and gives your business an increased sense of value. It can be considered one of the wisest decisions you can make when starting a new business.
And there you have it! This was a guide to everything you need to know about Trademarking. Remember that if you want to register a trademark, you should always check your countries guidelines.
It’s too significant to note that in some cases, hiring a trademark attorney can also be beneficial. Have fun, and great luck planning your different mark.