Traditionally, the real estate industry has relied on agents’ ability to network and develop personal relationships. But times are changing rapidly as the world is shifting to digital means faster than ever. Everything is easily available on the internet with just a few clicks or taps. Social media platforms have become extremely popular. The most popular and used social media platform is Facebook, with more than 2 billion monthly users. This is one of the major reasons why Facebook is one of the most effective advertising platforms for the real estate industry. Facebook provides a one-of-a-kind advertising opportunity for realtors.
Facebook is the place you want to be when it comes to advertising on digital platforms. Your target audience is almost certainly active online, at least in part. In order to establish an effective real estate marketing plan, you must position yourself efficiently on the internet to come across prospective home buyers and sellers.
Setting up a Facebook Ad campaign is simpler than it looks, whether it is for real estate or any other business in different industries. To get started, all your need to do is to follow the procedure on Facebook and make a few selections. But when it comes to running an effective Facebook Ad campaign, which will provide you with optimal results, it requires a significant amount of time, effort, and patience. In many instances, you might be required to spend hundreds of dollars solely on A/B testing.
Why is Facebook the Most Effective Platform for Real Estate?
When you create real estate Facebook advertisements, the ads will appear on Facebook, as well as Facebook’s other partnering websites or social media platforms, such as Instagram. Facebook and Instagram are at the top of the list of most used social media platforms with millions of users. On a daily basis, 70% of Facebook users utilize the popular social media platform. After Facebook, Instagram has gained a large number of users, leaving social media giants such as Twitter and Pinterest behind. Instagram has become the second biggest social media platform in the world.
The reason why Facebook is such an effective advertising platform is that it offers visuals to home buyers. Everyone has their perfect house pictured in their mind. They fall in love with the house, and when they see a similar-looking property on Facebook, they are moved and compelled to buy it. Pictures and other visuals that can be used in real estate Facebook Ads appeal to potential home buyers. With Facebook Ads, real estate firms and agents get the chance to share their values and vision with their clients and target audience. In the world of real estate, clients prefer working with firms and real estate agents that they like and trust.
Another reason why Facebook Ads are best for real estate is that they help target locals. In the business of real estate, if you are not investing in marketing towards the locals in your area, then you are losing money. With Facebook Ads Manager, real estate agents can choose specific areas where they want their ads to be displayed. Reaching out to potential home buyers and sellers is easier with the options Facebook provides. Leading digital marketing and lead generation agencies, such as LeadzExperts, offer social media marketing services for real estate. These services include and utilize the benefits of Facebook Ads for real estate.
Tips for Effective Real Estate Facebook Ads
- Target Audience
To create the best Facebook Ads, whether they are for real estate or any other industry, you need to utilize the audience targeting tools that Facebook offers. You may fine-tune your target audience by layering targeting filters. The initial layer of targeting is based on location for Facebook Ads that cater to real estate agents and firms. It is important that real estate Facebook Ads are focused on location.
Through Facebook, you can target individuals as accurately as those who live in a certain ZIP code. Following that, you may add more information to the demographic criteria such as age, income, and so on to target the Facebook ads to the users that can afford to buy properties that are available in your listings. The last layer should consist of behavioral targeting filters that will display the Facebook ads to only those users that are interested in either buying or selling a property. You can do this with interest-based targeting, which is available on Facebook.
- Run Carousel Ads
Before buying or leasing a property, potential buyers analyze every aspect of the property. This is why merely publishing a photo of the property from outside is not enough to pique people’s curiosity. Furthermore, by presenting a single image, you force them to do all of the legwork to find out additional information about the property. Carousel advertising, which comprises a sequence of photographs capturing the different rooms of the property, can help to overcome this problem. This will provide prospective buyers with a better understanding of the house and help them decide whether they want to purchase the property or not.
- Utilize Videos and 3D Tours to Your Advantage
Many real estate agents and firms provide prospective buyers with live tours or virtual 3D tours of the home. This is most useful when potential buyers are unable to physically visit the property. Many potential buyers prefer taking virtual tours to decide if they want to visit a property in real life. This saves them plenty of time and effort, which traveling from one place to another can take. By providing this service to your potential clients, you give them the chance to view the property and make a solid decision. This is also beneficial for real estate agents and firms because it saves them a significant amount of time.
- Easy-to-read and Engaging Ad Copies
You don’t have to be a professional and experienced writer to create engaging and compelling ad copies. Think about the general message that you want to be delivered to your target audience. This includes the pain points of your target audience and how you can provide a viable solution. It is vital to remain genuine and open with your ad copies. At the end of the day, it is your responsibility to build up your brand’s reputation and gain your target audience’s trust. The easiest and fastest way to taint your own reputation is by providing clients with false promises and information.
Keep in mind that it has become difficult for people to trust real estate agents and firms after the horrible experiences they have had or heard about. The best way to go about this is by being as open and honest as possible with your potential clients to gain their trust. Show genuine graphics facts, and be straightforward in your ad copies when creating real estate Facebook Ads.
It is vital to include information about the property in the Facebook Ads. So the potential buyer knows what they are going to receive before clicking on the ad. The information should include the price of the property, size in square feet, number of rooms, and most importantly, location of the property.
- Focus on Your Landing Page
The CTAs in your advertising should lead potential home buyers or sellers to a unique landing page on your website, which is designed to convert. It is important to provide more information about the property on the landing page in comparison to the Facebook Ad. Conversion-optimized landing pages with contact information, CTAs, pricing, and other relevant information will help potential clients significantly.
- Perform A/B Tests
A/B testing is a process that involves creating two copies of an advertisement and altering one aspect of the advertisement. After changing an aspect, you display one ad for half of your audience and display the other ad for the other half. This helps you determine which ad will work better with your target audience.
Large corporations can afford to design many versions of their advertisements and do thorough A/B testing to see which ads are the most effective and engaging. This allows you to enhance your advertising over time and find the pictures, CTAs, content, and other ad components that help you convert users into loyal customers.
