It comes with no surprise that digital marketing is at the forefront of every business marketing effort in the 21st century. And we are sure that online advertising will not lose its steam for many more years to come, or perhaps it is there with us till the world ends. No matter the size of the business, whether it is a young aspiring startup or a declining business, all entities include digital marketing in their advertising mix for varying degrees of purpose.
Talking about social media platforms, we have many to mention, but perhaps Snapchat is not the first platform that finds its mention for business marketing. Other forums like Instagram and Facebook top the list; however, now is the time to give Snapchat the right amount of attention. Why? Because the underrated application opens many untapped marketing opportunities. How?
The platform enjoys a whopping number of daily active users, which means business owners must use this tool in planning their digital marketing strategy. When the application made its official debut, people would use it to capture their happy moments and share them with their friends and family. But now, the application has a lot of potential for business and beyond. Intrigued enough?
If you are a business owner, you are in luck to find yourself on this installment of the blog. So, without further ado, let’s dive into the benefits of Snapchat for complimenting the marketing endeavors.
Does Snapchat Have Potential for Amplifying Your Business Marketing Efforts?
Social media has been the favorite kid to pamper marketing efforts, and in the midst of selecting which forum is the best bet, we always consider platforms with a massive number of users. And if that is the case, Snapchat is no exception. It not only celebrates a wholesome number of active users but also offers other perks that make it a powerful platform for user engagement and brand awareness. We have touched on the reasons for including Snapchat in your marketing mix, so we suggest you read till the last dot, mainly if you are the brain behind any brain.
Snapchat Is Home to a Massive Audience
Snapchat enjoys a desirable audience and has exploded in popularity after its inception in 2011. With 306 million users across the globe, we expect the rise in tally at a crazy rate in the upcoming years.
The country has the largest Snapchat audience in India, with 115.95 million users. The other countries with an appreciable number of Snapchat users are:
- America: 106.2 million users
- Saudi Arabia: 19.7 million users
- France: 24.1 million users
- UK: 20.1 million users
Snapchat Has Surpassed the Popularity of Twitter and Pinterest
Snapchat stood at 12th position for being the most favorite social media application, and you will be surprised that it has surpassed the fame of Twitter and Pinterest too.
It Brings a Plethora of Advertising Options That Best Fit Your Business Needs and Goals
There are varying options Snapchat offers when it comes to advertising. Have a look at them.
Snapchat Ads
With Snapchat Ads, you are good to spread brand awareness. These are 10 seconds Ads, allowing users to explore more options such as viewing more content, in-depth video content, application install page, or mobile website.
Snapchat Geofilters
With art graphics, you can promote your brand to a local audience and get them involved with your brand.
Snapchat Sponsored Lenses
According to some case studies by Snapchat, the Snapchat sponsored lenses ignite the purchasing instinct and leave customers gasping for more. These interactive filters are so simple to use; you only have to press and hold the camera on your face, and VOILA. Your lenses get activated.
Snapchat Has Various Pricing Options for Marketing
Snapchat offers you ample chance to provide your customers with a more exclusive look at your business in a different price range.
Talking about On-demand Geofilters, you only have to pay $5 per post for location-based targeting, while sponsored Geofilters cost you a lot, hundreds of thousands of dollars.
Even when you are short on budget, you can still enjoy Snapchat as a marketing panache by creating stories via the application. Now it’s up to you how you make the most out of Snapchat for strengthening your marketing efforts.
How Does Snapchat Offer an Access to A Myriad of Untapped Advertising Opportunities?
If you are wondering is Snapchat relevant for business in 2022, the later discussion is for you. The statistics shown above give you an illustration of how important Snapchat has become in people’s lives. With the widespread global usage of the application, Snapchat has become an obvious marketing channel to approach whole new untapped advertising opportunities.
However, it needs to be kept in mind that Snapchat is favorably used by people ranging between 15 and 35 years of age. So, if your business is for these masses, you will indeed not have a hard time finding your ideal customers over here.
Let’s discuss some features Snapchat gives your business to be up and running.
Lens Augmented Reality (AR) Experiences
With these, you leave a memorable impression on your target marketplace. By lens Augmented Reality experiences, you connect your audience with fun and excitement.
With these ads, you give your ideal consumers the chance to try the products.
Image or Video Ads
With image or video ads, you pave the path to making your customers communicate with your brand. Image and video ads also have a CTA option alongside a swipe-up option that allows users to purchase.
Collection Ads
Collection Ads include up to four tappable tiles that display various photos or items, allowing visitors to explore multiple collections.
This function is mainly utilized for products such as apparel, shoes, and headgear by clients wishing to browse and shop. And if a user wants to shop for or buy something, they can click on it.
Story Ads
Story ads permit the brands to employ a series of images or videos to draft a brand-focused “story” identical to the story attribute conveyed to users.
Commercials
The non-skippable first six-second ads that are 3 minutes long are the best to access the younger audiences for rebranding purposes.
Filters
Filter Ads are an artistic feature enabling businesses to introduce brand logos or titles within the photo filters. We consider these the best bet to create brand awareness and user engagement.
Join the Marketing Fun On Snapchat!
If you are a business owner and want to garner a significant amount of market share, you must include Snapchat as part of your marketing channel. Snapchat is the right platform to rely on to gain quality leads and convert your potential customers into your long-lasting consumers. As a brand, you should not write it off completely, considering that the forum will be way too quirky. Todays’ users are more attracted to appealing and snackable content, and the social media platform we are discussing gives the right dosage of each.
Our take? Snapchat is not lost in the mix and has not lost its steam. This platform serves as the best bet to nail your marketing efforts! So, what are you waiting for? It’s the right time to bliss your marketing efforts with the marketing channel that does wonders with Click First SMM. We bet you won’t regret using Snapchat as your ultimate marketing medium. Remember, your rivals have been using this for so long, and now you should use it too.
