How to Recover from any Google Penalty?

In the field of digital marketing Google is the mainstream search engine, therefore, getting Google Penalty works like the worst nightmare for the digital marketers and SEO experts. It can destroy your entire hard work on your website from beginning to end. It not only drop your organic traffic but also affects the website’s ranking in the Search Engine Ranking Page (SERPs)

It is highly demoralizing to face this kind of situation. But don’t lose hope if you are facing a Google Penalty. There are options for recovery with the right moves. It is hard but not impossible to get your ranking back

What is a Google Penalty?

A Google Penalty is a punishment to your website If you don’t follow the updated rules of Google, then you are going to receive a Google penalty. Those websites have followed wrong marketing practices or don’t follow protocols or Guidelines applied by Google.

Sometimes an old website receives a penalty after a Google algorithm update or it can come after a manual review, comment where Google detects that this particular website is using black hat SEO strategies. Google algorithms are specially designed to appreciate websites that strictly follow Google guidelines and match up to their quality standards.  To know Google’s latest algorithm you must check Google’s webmaster guidelines that articulate the requirements to accomplish these standards.

Apart from that Google also hires human reviewers who manually review, check websites and rate them.

What Do You Get Google Penalties For?

Unnatural link:  Google checks backlinks and takes them as a measuring metric of your website quality and its associated content, blogs, and other creatives. If Google detects a particular link is painful, you’ll receive a penalty.

Low-Quality content/ Duplicate content: Google always prefers to publish unique and valuable content. If a website has plagiarized content, or automated or spinning content, you can expect a serious penalty from Google.

Spam:  It’s a very rare case to get a penalty just because of spam. Spam cases include any kind of over cloaking and overuse of competitive keywords in the content. You aren’t likely to receive any penalty unless you generate a spam website.

Apart from the above three, there are Panda Penalty, and Penguin Penalty also available.

How to recover your website from Google penalty?

Manual Action:  If you get a Penalty due to manual action, you need to come into the Google webmaster tool. Go there and check all notifications from Google. If you see Google has sent manual action against your website, you’ll get a clear notification. They’ll mention the main reason for the penalty so that you can work on the recovery process.

Algorithmic Penalty: Algorithm penalty is a bit difficult to detect, It is not as straightforward as manual action because you won’t receive any notification from Google, thus you have to search by yourself. You notice a drop in traffic for an extended period of time, please check Google algorithm updates and change your website accordingly.

Address wrong backlinks and remove: Wrong backlinks may come from multiple channels including websites that have duplicate or plagiarized content, sneaky redirects, site-wide backlinks, cloak links, from ads, sponsored content, hidden anchor text backlinks.

Find out these unhealthy links and remove them before you receive any Google penalty.

If your website receives a Google penalty, immediately consult with a leading digital marketing expert who will check the health of your website by analytics and webmaster and resolve the issue.