YouTube has more than 2 billion users, who watch millions of videos on this platform daily.
This makes it ideal for marketing companies to use it as a marketing tool to reach out to their target audience.
In this article, we will share with you the process of how to start a YouTube video campaign from scratch.
If you already have a campaign running but want to optimize it further, then also we have some effective tips for you.
So, let’s get started.
Starting YouTube Video Advertising Campaign
Easy to learn, set, and configure the YouTube advertisement campaign process.
Upload the video
Upload the ad video to your YouTube account.
For this, first, log in to your YouTube account and then click on the camcorder icon on the top right hand and then select upload video.
While uploading the video you must fill in important information like tags, title, and description.
Create new ad campaign Google ads
Now go to your Google ads account and select “all campaigns” to create a new one. This will open a window that will give you the option to select your campaign type.
Here you have to select the video option and then sync with the main goal that you want to achieve through your YouTube campaign.
Customize your campaign
Once you have created the campaign in the Google ads the next thing is to configure it. This stage includes multiple steps which are as follows.
1). Choose a name that describes the campaign
2). Fix the money that you want to spend each day
3). Choose the start and end dates for the campaign
4). Select the network where your campaign should appear (YouTube search result, YouTube videos, and video partners on the display network).
5). Choose the country and language that you want your ad to appear in.
6). Select your bidding strategy. In this, you have four different choices.
- Cost per view (CPV).
- Cost per mille (CPM).
- Viewable cost per mille (vCPM).
- Cost per acquisition (CPA).
7). Select and inventory type (it allows your ads to be shown on contents that are relevant to your brand).
Select the audience you want to reach
Choose your target audience depending on age, gender, interests, etc.
The Google ads come with many tools that allow you to find the best audience you can target with your campaign video.
If you want to reach your target audience before launching the campaign, you can have that. But How?
You can buy country targeted YouTube views from a well-known YouTube service provider. Ultimately, you will get more subscribers and grow on the platform.
Where do you want your video ad to show
Choose the type of content in which you want your ad video to appear. To do this you can enter or paste the keywords that you want to target in the given box.
You can use the get keyword ideas to find the right keywords for your ad video.
Now choose your ad placement (those places where you want your video ad to show).
Once you have completed all the documentation, then you need to choose the ad video and select the video format.
Now put your URLs, headline, and CTA. Now click on “save and continue” and then select the “continue to campaign.”
Links your account
You must link your YouTube channel and Google ads account and you are done!
If you already have a YouTube ad campaign running but it is not giving you the desired result, then you must optimize your video ads.
Effective tips to optimize your YouTube video advertising campaign
In this part of the article, you will find some important tips that would help you to optimize your YouTube video ad campaign further.
Examine the statistics
You must look closely at the main metrics to find out the problem areas that need your attention to optimize your advertisement campaign.
While there are a large number of metrics available, you need to focus on four.
Views an impression: This metric tells you how your ad video drove earned view. It also helps you find how your ad video impacted the views on your other videos of the same brand.
Audience: It gives you a complete overview of the engagement with your audience based on their parental status, household income, age, and gender.
View rate: It shows whether your messaging is successful and more people are watching the ad video.
Conversions: It tells you whether your ad video is creating leads for a high ROI.
Focus on low performing placements
If you have in-display ads that are viewed across the Google display network, then you can find out where your ad has appeared through your Google ad campaigns dashboard.
Check to see whether there are any specific sites where the advertisement video performance is not up to the mark. Once you identify these sites, you should remove them from your ad campaign to increase your CPV.
Use a high-resolution thumbnail
Attract the attention of the viewer by designing attractive and high-quality thumbnails from the video.
Attract people with cards
The YouTube card is a very important tool with which you can advertise a product that is related to the video which can lead to a product purchase.
These cards can be used to increase traffic to a URL or to other videos that you have uploaded to your YouTube channel.
Call to action buttons
You must create a call to action overlays on your video that links it to a URL of your landing page, product page, career page, information page et cetera.
Create a YouTube end slate
You should build end screens to attract subscribers to your channel and increase their interest in your brand. You can also use the end screens to promote your social network.
Use captioning
You must include quality video transcription. Many YouTube videos do not follow this practice and the automatic captioning that is created by YouTube is not so reliable. If you are targeting a global audience, then you should include various languages in your transcription.
Conclusion
YouTube video content is one of the crucial components of any effective advertisement campaign. With improved tools and analytics, it gives you the ability to make targeted advertisements.
If you follow the tips that we have shared with you in this article, then you will be able to effectively reach your audience, improve traffic, leading to increased conversions and better ROI.
Hi, I am Adam Smith, Admin Of TechSketcher, Creative blogger and Digital Marketer.