The USA Today Network is the largest local-to-national digital media organization in America. USA Today, the daily newspaper and news broadcasting company, is one of its most prestigious publications. Notably, both its print and digital editions reach over seven million readers daily.
As an entrepreneur or business owner, getting your brand featured on USA Today can provide you with enormous benefits, including the opportunity to improve its digital presence ten times faster than that of your competitors’ brands. Here, let’s take a look at some of these advantages.
Drive a Successful Campaign
USA Today offers the option to feature branded content and help companies promote their content. For example, a sponsored article on USA Today can help your brand receive tremendous exposure and drive phenomenal results for your campaign. In addition, the USA Today Network has an in-house branded and custom content studio that is dedicated to helping partner brands discover and produce original stories which engage local, regional, national, and even international audiences in an authentic and meaningful way.
Supercharge your Brand’s Credibility
USA Today has a large and loyal following, and its editorial standards are trusted worldwide. A feature about your brand here can improve its credibility drastically, as the publication is known for its meticulous processes of stringent quality checks and extensive research. So, getting your brand featured here is sure to supercharge its legitimacy and boost its authority. You can choose to hire a professional media PR agency that offers digital PR services like guaranteed media placement to get featured in USA Today.
Amplify Brand Presence
Getting brand coverage on USA Today guarantees widespread readership—even a mention of your brand is bound to receive traction from millions. What’s more, USA Today invests in targeting the stories they feature to the right audiences and works to constantly promote them to drive maximum success.
Moreover, appearing on national news often leads to other local publications picking it up to publish as a separate story locally. This will amplify both your brand’s digital and offline presence up to ten times faster than the competition and increase brand awareness manifold. Consult an agency for sponsored PR to help secure a feature in USA Today.
Leverage Specific PR Tools
Getting featured in a stalwart publication like USA Today also presents the opportunity to scale up your PR and digital marketing efforts, including search engine optimization (SEO)and online reputation management (ORM). You can consult a professional digital PR agency of repute to help you streamline your PR and marketing efforts through this.
A major advantage of implementing an effective digital PR strategy is the resulting ROI or return on investment. Digital PR services enable you to calculate valuable, actionable insights from featured articles through backlinks. If readers find your brand’s content on USA Today to be useful, it will serve to increase its click-through rate (CTR). An increase in CTR further leads to an increase in organic traffic. Higher CTRs through hyperlinked articles on USA Today are certain to boost your domain authority and strengthen trust among your target audience.
Gavin Garcia is blogger and an avid traveller. He is always keen on sharing his viewpoints and perspectives about the latest happenings in the realm of social media. Garcia commonly writes about social media branding, increasing followers on social media handles, and has helped numerous popular brands in leveraging the power of social media to skyrocket their profits.