If you are a search engine marketing agency, you need to include this recent rollout as part of your digital marketing strategy. Google has improved the Google Shopping experience for businesses and shoppers alike since their announcement last July, SEO agencies have been talking about this new rollout and how their clients are going to benefit from this new update. Since searches for discounts peak every holiday season , Google has also made it easier for businesses that have Shopify and WooCommerce stores to get their holiday promos on Google.
Read about the following updates since their July 2021 announcement.
Updates to Google Shopping for Businesses
How this update will affect search engine marketing around the globe.
1. Products with a deals badge will now be displayed in the Shopping tab’s new feed.
When this feature was first rolled out, shoppers see a “deals related to your search” prompt when they school through the search results in the Shopping tab. You need to upload promotions in the Google Merchant Center so that relevant products will automatically be eligible to be included in these new deals experience.
In addition to the previous roll-out, shoppers can find this feed when the Deals menu on Google Shopping is selected or with a new search query that has triggers for “deals” or “Black Friday”. All products with a deals badge are automatically considered to be included and will be highlighted based on the attractiveness of the offer and discount. If your client has a very good offer and discounts it will boost digital marketing strategy on several campaigns.
2. Businesses can measure deal performance better
Businesses can now see which of their products qualify for a deals badge in the products tab in their Merchant Center.
In your dashboard, you can review the product performance with data on impressions, clicks, and click-through rates. You can further segment this data by promotion type, product, brand, and category. From this information, you can see your promotions that are driving the most conversions and the categories that are performing the best when on sale. Metric conversions will define your digital marketing strategy for the next campaign.
3. Businesses that use Shopify and WooCommerce platforms will now be able to showcase their existing deals across Google surfaces.
Businesses using Shopify’s Google channel and WooCommerce’s Google Listings and Ads will be able to show product promotions across Google Search and the Shopping tab. They can also sync existing and new promotions to their products listed on Google directly within their store dashboard.
What these Google Shopping improvements mean for your business
If you are running an online store, this update is important. You now have more ways to make sure your shopping deals appear in Google—the Deals feed, the Deals related to your search section, and the Deals carousel. Knowing which of your products is eligible for a Deals badge can be found in your Merchant Center’s product tab. With new ways and analytics given to you, your business can now have the advantage of formulating the best deals for your customer to drive conversions.
Mr. SEO can help if it can get overwhelming. Let one of the best SEO agencies in Dubai help read your analytics so we can suggest which promotions to run or make improvements to your deals. Contact Mr. SEO for a free consultation today.
Mustafa or Mr. SEO began his career in Dubai’s biggest radio and television network – Channel 4. Nine years later he founded IBA Advertising Dubai, a digital marketing agency. Mustafa loves sharing his knowledge in marketing and IBA slowly became one of the leading SEO agencies in Dubai. Introducing highly converting and innovative campaigns for the healthcare and restaurant businesses.