Social media posts and its wonders are endless. Today, for a brand to become successful, social media has to be its first step. Marketers keep experimenting with social media to find ideas for brands to grow, reach their target audience, and generate leads & sales.
Another experiment was to incorporate social media feed to Business websites that would allow brands to bring their social media content to their website and allow their digital audience to interact with it.
Want to know what benefits that could bring in? Keep reading to find out.
Top 6 Reasons Why You Must Embed Social Media Content To Your Business Website
Boosts Visitors’ Engagement
People’s love for social media is endless. Our days begin and end with it. In that case, when you embed social media feeds on your website, you are giving your website visitors something they would enjoy a lot.
Especially when your content is visual, that might captivate the website visitors, engage them and encourage them to make multiple visits to engage with your visual content. The social media feed will give a good website experience to the visitors and boost your engagement rate like never before. Not just that, a social media feed that updates in real-time would be perfect to keep your website fresh and give the website visitors something new to engage with, each time they visit.
Builds Transparency & Authenticity
Social media is considered more raw and personalized than other marketing channels. That’s because the consumers themself post on it on an everyday basis. When you embed a social media feed on your website, you bring more authenticity and transparency with it.
The social media posts will manage to keep your website optimized as each time you post something- it will automatically appear on your website. Especially when you post user-generated content which gives a more transparent point-of-view of your brand to the visitors, making them trust your brand more, over your competitors.
Creates Social Proof
When you embed a social media feed to your website that is equipped with user-generated content, it calls for the opportunity of social proof. Social proof is a phenomenon where people copy each other’s behavior if they see maximum people doing the same.
When user-generated content is your major content, your website visitors will see it and realize how many people are talking about your brand. You can also organize hashtag contests on social media and embed the posts created by the participants on your website. It will call for more possibilities of social proof for your brand.
Introduces Your Social Media Presence
When you embed Instagram feed to your brand’s website, you introduce your social media presence to your digital audience and allow them to interact with your social media content. It calls for an improved social media following and for your brand, which also creates brand awareness.
When your website visitors interact with your social media content, and they like it, they will share it with their friends and family members, which will introduce your brand to a new set of audiences, helping your brand grow to a great extent.
Lower Website Bounce Rates
Embed your social media posts as Twitter feeds 0n website, it will give something refreshing to your website visitors, something they have rarely seen before on any of your competitors’ websites. In that case, these social media feeds act as an attention-grabbing agent to keep your website visitors hooked for longer.
It ensures that they don’t leave your website without spending a few minutes on it, which helps to decrease your website’s bounce rates which often happens when users find the website boring. It also improves your website’s dwell time as they spend a long time interacting with your content.
Boost Conversions
If you are an eCommerce brand, it is the perfect opportunity for you to boost conversions. You can use user-generated content on your social media feeds. It can be pictures or videos of your customers who have tried your clothes and posted them on social media.
You can embed product-specific UGC social feeds on each product’s page to inspire your potential customers and show them the real-life experience with your product which will help them make more confident purchases. It will eventually shoot up your sales.
Let’s Call It A Wrap!
We have now reached the end of this blog, where you got to know about the top six reasons why you should embed social media feeds on your website.
Now that you are aware of the magic these engaging social feeds hold, why don’t you try them out yourself and enjoy the benefits they would bring in!
