How to Embed Instagram Reels on Website?

Ever since Instagram reels were launched, they have become the gateway to unlimited growth opportunities for brands. Marketers are leveraging the Instagram reels further by embedding them on websites to provide a better and more engaging user experience to their audience.

The best part is that embedding them on websites is very easy with the help of a social media aggregator tool. You can easily embed the Instagram reels and even design the widget to make it more attractive. Let’s take you through the quick and easy steps to embed Instagram reels on website.

Steps to Embed Instagram Reels on Website

Step 1: Select a Social Media Aggregator Tool

The first stage for embedding Instagram reels to your website is selecting a social media aggregator. Not all the aggregators available online will enable you to add Instagram reels, so select the one which supports Instagram reels.

Also, consider these factors when choosing a social media aggregator tool to embed Instagram feeds:

1. Design features – If you want to design your Instagram reel widget, you should also look for advanced features. 
2. Analytics – If you want to see how the widget is benefitting your website, then select a tool that offers good analytics data.
3. Reliable Support – When selecting a tool, ensure that the backend support team should be reliable because when you have any technical issues, you will need a quick solution.
4. Pricing – The pricing plan should justify the features it is offering. For example, if you need more feeds and walls, quick feed refresh, API access, analytics access, and other advanced features that it offers, the pricing plan will go accordingly.

After selecting a social media aggregator, follow the next steps.

Step 2: Collect Instagram Reels

• Log in to your chosen social media aggregator account.
• Once you are on the dashboard, click on ‘Add Social Feeds.’
• Then you will see the social media icons of different platforms to collect feeds. Click on Instagram as your option.
• Now, the dialog box will show you all the options on how to embed Instagram feeds.  

The options you will see are hashtag, handle, stories, mentions, tagged, IGTV videos, personal account, and Reels.

• Select the Reels option, and the tool will ask you to enter the Reel URL.
• Open the Instagram reel you want to embed on your website on a new tab.
• Go to the top right corner of three dots of the Instagram reel and then click on the ‘Copy Link’ option.
• Now come back to the social media aggregator and paste the Instagram Reel link.
• Click on the ‘Create Feed’ button at the bottom, and you will successfully have the Instagram reel on the widget editor.

Step 3: Design the Instagram Reels Widget

• Open the Design tab in the social media aggregator.
• Go to the theme section and select one of the options available.
• Now go to the personalization section. Here you will find options to add a background and change the fonts and colors. You can also add a banner to the widget.
• If you are not satisfied with the design features, then you can add custom CSS to design your widget from the Personalization section. It will help you achieve a widget design identical to your brand’s visual identity and website design.

Step 4:  Create an embed code for the widget

• Click on the Publish button to embed your widget on the website.
• Now you will see a dialog box showing options of website building platforms where you can embed the reel.
• Select your website platform. The most common platforms like WordPress, Shopify, Squarespace, HTML are available. If you don’t find your option, then click on the Other option. 
• The tool will create an embed code for your widget in default size.
• Edit the size of your Instagram reels widget if you like, then copy the embed code to the clipboard.

Step 5: Embed Instagram Reels on the website

• Open your website editor in a new tab and then navigate to the page where you wish to embed Instagram reels.
• Then add a new block and select the code option. Paste the embed code of your widget.
• Save the edits, and the Instagram reels will be embedded on your website successfully.

Over to You

Instagram reels are one of the most loved content formats and features on social media platforms now. Adding them to your website will boost the engagement level exponentially, make your website vibrant, and enhance your organic reach.

But instead of embedding them directly on your website, using a social media aggregator will be the best option. Not only is it simple, but it also gives you the design, analytics, and other features.

So get started with a social media aggregator tool, and don’t forget to consider the selection factors that we have mentioned above. Your audience could be waiting to see engaging content on your website!