Bulk SMS An Effective Way to Be Connected With Your Customers

Posted on by Adam Smith
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One of the most trusted ways of marketing used by businesses these days is to reach their customers in bulk SMS service. The main purpose of using bulk SMS is that businesses can send short and brief messages that have more probability to be read by customers. Today the customers have no time for marketing gimmicks and are reluctant to look at any marketing activity and that’s why bulk SMS can be an effective marketing tool. It doesn’t take much time to open and read an SMS hence there are chances that your SMS will be read by your target audience. It is a cheaper and effective marketing tool for both small and large businesses. Small businesses which cannot invest much in marketing at the initial stage and can use bulk SMS marketing as a marketing tool to reach their customers at a low cost. Bulk SMS marketing is an effective way to inform your customers about your company’s new offers, discounts, etc. It also makes sure that you stay connected with your customers that is important for your company’s growth.

Advantages of Bulk SMS marketing : 

  • High open rates: SMS has a higher opening rate than emails. It is said that SMS will be opened by the customers 98% of the time it is received. When compared to messages, email and calls have a greater rate of spamming.
  • Cost-Effective: As said above bulk SMS marketing is one of the cheapest marketing tools. It can help the start-ups at their initial stage of marketing at a lower cost. 
  • Flexible and reliable: A large number of people can be reached at the same time with the help of bulk SMS marketing. Everybody uses a mobile phone these days and hence there are higher chances of reaching the message to the customers.
  • Targets Specific Customers: It is easier to reach the target audience through bulk SMS marketing based on customers’ interests and preferences. Bulk SMS also helps you to connect with a large group of people with the same interest. Emails are also used for the same purpose though the effectiveness is less when compared to Bulk SMS .