BigCommerce offers eCommerce merchants a lot of significant advantages as a hosted eCommerce SaaS solution. Among the many draws of BigCommerce are:
- Nearly unlimited uptime and high site speed and page loading speeds.
- Guaranteed security.
- Greater scalability; ease of managing many admin accounts and thousands of customer accounts and product information.
- Built-in mobile-friendly features.
- An “open” API that’s compatible with a wide range of plug-ins and third-party apps.
- Competitive pricing.
- Tons of free templates and themes that can be customized relatively easily.
- The platform allows merchants to accept over 100 different currencies.
- BigCommerce offers 24/7 customer support.
In addition to these general benefits of BigCommerce, the platform is streamlined to enable tech-savvy eCommerce entrepreneurs to manage search engine optimization strategies. For example, BigCommerce enables easy alterations to URL slugs, metadata, and other on-page features; it also comes with a built-in blog.
BigCommerce SEO, nonetheless, is a full-time job. Here’s how a BigCommerce SEO company can help.
How a BigCommerce SEO Company Can Help
BigCommerce SEO companies employ SEO experts that are also thoroughly versed in the structure of BigCommerce and its native features. They leverage their expertise in the nuances of the platform so you don’t have to, saving you time and scaling your investment.
Working with a BigCommerce SEO company will also help guarantee that:
- Only the most lucrative, targeted keywords are being pursued.
- Your on-page and off-page link-building strategies are compatible and work together.
- Your content strategy is consistent and delivered on a timely basis.
- Your website’s technical structure is optimized to result in favorable rankings.
- BigCommerce SEO experts will balance keyword density on your pages, removing duplicate content and eliminating instances of keyword-stuffing that have become seen as black-hat techniques.
- BigCommerce SEO teams will also monitor your search engine rankings through Google Analytics and Google Search Console.
BigCommerce SEO service providers will also bring you the following benefits as a result of their efforts:
- A BigCommerce SEO strategy will improve your organic rankings for your BigCommerce website, targeting customers with higher intent to purchase, boosting conversions and sales with higher organic traffic.
- It will expand the brand reach of your BigCommerce store and bolster your other digital marketing initiatives.
- eCommerce SEO will help your eCommerce business rely less heavily on costly paid search campaigns.
How to Choose a BigCommerce SEO Company
- Define the goals of your BigCommerce SEO campaign
First, you need to define success for your online store. Do you need an SEO agency to help build traffic and sales, are you looking for a dedicated local SEO campaign or do you simply want to give you give your brand a boost?
- Read reviews and testimonials
User-generated content, like reviews and testimonials, is, more often than not, your purest source of unadulterated information about a BigCommerce SEO company for your eCommerce website.
- See how well they rank for competitive search terms
Give every BigCommerce SEO company this test: Search for it in Google for its own industry-specific search terms. You don’t want to work with a BigCommerce SEO company that doesn’t even rank for its own keywords, like “BigCommerce SEO Company,” “BigCommerce SEO Services,” or “BigCommerce SEO Agency.” Try it and see.
Ask questions about past clients they’ve served in your industry
Every reputable BigCommerce SEO agency should have a history of satisfied clients in various industries. Ask about clients they’ve served in yours.
- Choose a partner that can offer a holistic marketing strategy
Finally, a BigCommerce SEO agency is more valuable if they can take the reins of your other digital marketing strategies, such as eCommerce PPC, email marketing, content marketing, or social media management. A digital marketing partner that can do it all will not only take work off your plate but will help ensure that your digital marketing efforts are cohesive.
Consider all these arguments and then cut some corners to save yourself time. Start with Genius eCommerce at GeniusEcommerce.com and see for yourself what success in BigCommerce SEO looks like!
