How To Boost Your Instagram Profile

Instagram has become one of the favorite social networks for users. And as professionals and online businesses, we must take it into account in our content marketing plan. In fact, it is the social network that has grown the most in 2017.

Aware of its good situation and its projection for the future, the developers of Instagram have decided to promote its use among companies. And they offer them statistics and data to make the profile profitable. Because it is a social network that can provide many brand advantages if you know how to exploit its potential.

For this reason, we are going to see how to improve the biography of your company or brand profile with tools and practical advice.

How to improve your Instagram profile bio

Many business owners ask themselves questions like what to put in the biography or how to put emoticons on Instagram. In general, they wonder what kind of content can help them get more out of this powerful platform.

How to call yourself on Instagram?

Many businesses think about what to call themselves on Instagram. But the easiest thing is to use the same username as in the rest of the social networks. This way, your audience can easily recognize you. So:

“Use the same username as in other social networks. This will help create a brand identity, and make it easier for all followers to find you. If there are more profiles with similar names, make it clear which one is your official profile.”

What to put in the Instagram biography?

On Instagram, it is important to take advantage of that small space. It is essential to write a positive and concise description that includes a link to your website. The most relevant information about your business philosophy is vital.

How to boost the visibility of your Instagram account

So far, we have seen the objective data, those in which creativity does not have much space. But in addition to the 150 characters of the bio, we also have a wide variety of content formats and tricks. For example, to put emoticons on Instagram, hashtags (generic or your own), and everything you can think of. Let’s see it!

Play with the different IG content formats

Filters: Although it is not good to abuse them and end up with unrecognizable images. Users on Instagram are more than used to the use of filters. And, well used, they can give incredible results. The coolest thing is that in addition to using them in photos, you can also use them in the mini-videos that you upload to your feed.

Content for the feed: The feed of your Instagram profile is where you can share your content with a style similar to that of other social networks. It comes along with the difference that on Instagram, visual creativity prevails over everything. Here we find variables that combine video posts, quotes, or photographs with a specific outfit. And even feeds that show a global set as if it were a puzzle or brain teaser.

Content for stories: Through Instagram Stories, we can share content from the gallery, in the form of text or live video, normal, boomerang, and even backward. In addition, after the launch of IGTV (Instagram TV), we also have interactivity between both platforms to make videos from our channel in stories.

Put emoticons on Instagram Stories and in the bio

Just as we use emoticons for Facebook and other social networks, you can make your profile more attractive by using emoticons for Instagram that give it an informal and more fun touch.

And it is that thanks to the novelties of IG Stories, you can also use Instagram emoticons with fixed or sliding symbols in your stories. The latter is a functionality similar to two closed-ended surveys. Through which users can indicate to what degree they feel a certain emotion towards a certain topic.

The interpretation of this functionality is very simple; the Instagram emoticon slides with your finger on a scale from less to more, stopping at the point that the user considers. A great tool to test your community’s interest in a certain topic! Don’t you think?

These highlights can be used in a thousand different ways. To post promotions, talk about specific products or services, share tips or show physical spaces if you have a store (among other things).

If something works very well, it is to group all these stories by categories as a blog and include representative covers with a harmonic style. A good idea for personalization is to include emoticons in the highlights of your Instagram profile.

Feature your stories in Highlights

One of the latest innovations that this social network has incorporated into its profiles is the highlights or featured stories. Surely you have seen them in more than one profile. They are those stories that appear below the biographies and that have a name or label explaining their content.

Conclusion:

If you still don’t have an Instagram profile, or the one you have isn’t working well for you, I hope these tips and advice will help you get the most out of it. In this guide, we have seen what to put in the biography, what other types of content to share to achieve visibility, as well as tools and strategies that the big brands follow.