This post is the complete guide to whiteboard animation. So, be ready to get full knowledge of whiteboard animation in just a single article. What is whiteboard animation to pros of whiteboard animation, everything you get to know just by reading a single post?
So, let’s dive in
What is whiteboard animation?
A video that shows hand-drawing elements on a white background, with crisp yet often exaggerated graphics is called whiteboard animation video. The video starts at a very basic step and moves on, adding on steps and further information, making it easy to understand a complex idea broken down into steps. Whiteboard animations are best to explain flowcharts. Whiteboard animations are also the marketers’ choice for advertising as well as explainer animations. The basic phenomenon behind whiteboard animations is essentially like a stop-action video, but the use of software lends fluidity to the drawing movements that it looks like a true animation instead of a whiteboard stop motion animation.
Why Use a Whiteboard Animation Video?
Whiteboard animation videos offer more benefits than traditional videos. And here are some of the reasons why whiteboard animation videos appeal to a wide range of audiences. Here are some benefits you can expect from using a whiteboard animation video.
1. It is eye-catching and best suited for getting the audience’s attention.
2. It is easy to remember.
3. It is best to pass a lot of information clearly and quickly.
4. It is versatile.
5. It has a higher rate of conversion.
6. It is mobile-friendly.
If you are looking for the best way to market your product or service, creating a whiteboard video is the best way to go.
Types of whiteboard animated videos
1. Campaign update animation
This animation is perfect for businesses that focus especially on seasonal campaigns. The video size of these animations lasts for 2-3 minutes. It is also time effective and helps to promote social media sharing.
2. Overview Explainer video
The length of these types of videos is approximately 2-3 minutes. Overview Explainer video mainly focuses on the “why” rather than “how”. It uses emotions to create Your whiteboard animation to stand out among the rest.
3. Sales video letters
These videos usually have a 2-6 minute length. It can be used in three different ways
- The link of video can be send through text messages or email to the target audience.
- Playing the video while starting the sales meeting in person.
- Emailing the video to potential needs before the sales meeting.
4. Specific product video
The range of these types of video is usually 90 seconds to 3 minutes. It is employed on the product page of a website and can help with advertising and marketing. Specific product videos also help with invoking an emotional response within the audience that can get them interested in relying on your brand for their needs.
5. Pre-roll add
The range of pre-roll add videos is only 15 to 60 seconds. These videos are highly effective in gaining the faster attention of viewers. Pre-roll ads are generally shown before the starting of the YouTube video.
5 Best Whiteboard Animation Video Explainer Companies 2021
ESSENCE STUDIOS
Yes, we believe we are the best and we have a portfolio that supports our claim. Essence Studios was established in 2019 and is based in Gurgaon, India. Even though it is a fairly new company in the market, it has made astounding work-related achievements in this short span of time. As a Whiteboard animation video explainer company, we have worked with clients from all over the world.
So far we have created over 1200 videos that have helped our clients in marketing their brands and grow their business. We are capable of creating explainer videos for clients from various fields. Some of the areas that we cover are corporate, apps and software, automotive, education, finance, healthcare, insurance, media, non-profit, hospitality, sports, technology, and marketing, etc.
THINK MOJO
They are one of the whiteboard animation video production companies. This company was established in 2011 and has its offices in San Francisco, California, and Montreal, Canada. Think Mojo has been featured in Wistia’s blog that is related to video marketing. Apart from explainer videos they also offer video production services related to various other sectors like education, ads, personalized videos, etc. They also deal in virtual reality videos. Some of their noteworthy clients are Mesosphere, Matter, and even Google.
DEMO DUCK
They have been in the whiteboard animation video production business since 2011. Demo Duck is a US-based video production company located in Chicago, Illinois. It has an impressive clientele whom they have helped grow and generate high revenue. Their whiteboard animated videos work really well because of their funny and catchy animations.
SANDWICH VIDEO
Sandwich Video has a pricing plan that is highly different from whiteboard animation video production companies. They have been producing whiteboard animated explainer videos for clients all over the world since 2009. Its office is situated in Los Angeles, California. Uber, Slack, and Airbnb are some of the popular names in their clientele. Their expertise lies specifically in live-action-style explainer videos.
EXPLAIN NINJA
The whiteboard animated explainer video production house of Explain Ninja is located in Poland, Warsaw. They have been in the field of whiteboard video production since 2013. Their clientele consists of some
