The year 2020 came as a crash to revenue and growth for many industries. It truly shook the foundation of several brands taking them to shut down operations completely. However, the travel industry boomed and continues to progress as the world begins to combat the deadly disease. As per the statistics, the travel agency was predicted to generate $17.3 billion USD in revenue.
Among the travel enthusiasts, around 50% are Millennials who are inclined to look for professional agents to plan their trips. This shows the potential and needs in the market.
With the growing penetration of social media platforms into the everyday life of users, it’s far easier to gain a footing no matter to which industry you belong. The same happens with online travel agencies (OTAs). In this blog, you are going to uncover some exciting techniques and key strategies that can boom your business making you earn double folds on your investments. So, read on and enjoy the guide below:
An Interactive Website
You must be well aware of the importance and role of having a website to enhance your business growth. However, you may not be connected to the top trends involved. The first step is to make a responsive website. You need to give a uniform customer experience to users on every device.
Next is to use AI integration to ensure personalized UX. It will help in connecting with your target audience more effectively. Thirdly, it is best to go for securing your website using Blockchain if possible.
People get anxious to use their personal bank accounts on websites due to the fear of experiencing scams and fraud. Hence, with the use of these three approaches, you can make a huge difference and gain maximum traffic.
Go For Organic Results
Even though paid marketing has its perks but the fruits of organic marketing are undeniable. Search engine optimization is one of the most important wings of marketing that helps in sharing the outlook and image of your brand. Next is social media marketing which enhances your reach and gives you a strong footing.
Now, what you need to understand is that your business should reflect authenticity and transparency. It should be able to win the trust of its users. As there are multiple brands out there your authenticity and a professional image would garner their attention.
User-Generated Content
More than 90% of customers find user-generated content to be a good source of motivation and encourage customers to make a buying decision. Considering the impact of UGC on a prospective lead, you need to work on gathering more feedback and showing them to your audience. Brands across the globe are sharing UGC to build reach, trust and increase revenues.
It portrays the professionalism and reliability of your services are and tells about the satisfaction of your clientele. For instance, if you are planning to go for adding elk hunt new Mexico as your service, you must gather insights about the customers who have already enjoyed it. This will act as a lead magnet to garner richer leads.
Coupons & Discounts
Digital coupons are trackable. It’s one smart technique that attracts a huge traffic audience to your site. There are various strategies involved in creating and marketing a coupon or discount. FOMO-fear of missing out, Gift Cards, Holliday discounts and many others are some of the commonly preferred strategies.
Apart from this, creating a loyalty program comes as a key player to build an unbreakable bond with the customers. These strategies can bring your brand into the limelight. It can hook up the attention convincing the visitors to stay connected to your brands.
However, you need to make sure that your discounts are not aggressive as to imbalance your finances and not too frequent as to lose the engagements.
Offer Personalized Packages
With the help of personalized packages, you can keep the visitors engaged with your brands. In the traveling industry, customers are keen to look for budget-friendly packages as they usually travel in groups. Even in solo traveling, travelers and tourists opt for plans that can cover multiple sports and activities at a minimal budget. You need to use cutting-edge tools that can help you segment your audience and create personalized packages to lure them to your site.
Offer Value-Added Services
You need to think about a unique selling point while discovering any aspect that can add more value to the service. For instance, you can tap on convenience. You can offer door-to-door pick n drop to travelers. You can even go for offering free breakfast and snacks for the trip. Add a tour guide who can guide about the exotic destinations.
With such attractive aspects, you can enjoy the huge online visibility of your brand. Furthermore, if you tap into the current demographics, you will be able to find result-driven ways to maximise conversions.
Manage Reviews and Queries
It’s imperative to build a smooth and strong relationship with your customers. You must keep your brand image professional and trustable. As per the statistics, around 93% of travelers find reviews help to make a positive decision. Hence, you must not ignore the reputation building of your brand.
Secondly, you need to stay active to respond to the queries of your customers. Monitor the high traffic time if you are unable to stay all day long. Do not leave your customers confused and make sure to cater to their every need. Be interactive and helpful. You must aim to provide a valuable solution to your travelers and add convenience to make their trip enjoyable and an unforgettable one with your services.
Wrap Up
Travel industry is by far one of the fastest-growing industries as the world is getting accessible with cutting edge automobile innovations. Hence, as the industry is getting crowded with fierce competition, you need to stay updated with progressive and result-oriented strategies to boost your revenues. So, start planning for the growth of your business right away.
