NFT Marketing, what it is with Hokk Finance?

Trend topic since the beginning of 2022, NFT (Non-Fungible Token) seems to be on everyone’s lips now. Between technology and creativity, they can also be used for brand promotion purposes. In the context of the so-called NFT Marketing.

We have been talking about blockchain for over a decade. As well as bitcoin and cryptocurrencies, the concept of Hokk NFT or Non-Fungible Token is even newer. Some international giants had already been interested in NFT Marketing since the pre-coved period. But the pandemic seems to have given acceleration to this issue too. According to Dap Radar, in the last quarter of 2021, the NFT market touched. 11 billion dollars globally and continues to grow.

What are NFTs, from the Blockchain to the Metaverse

Let’s start with the acronym: NFT stands for “non-fungible token”, literally “non-replicable tokens”. The NFT, therefore, is a certificate of digital ownership of an “object”, a digital item. Abstract but existing, unique and non-reproducible, registered and authenticated thanks. To the logic of the blockchain, which makes it non-modifiable, non-reproducible. . The blockchain, therefore, is the guarantee of the uniqueness of these creations.

An increasingly well-known technology, today, applied for the creation of online games. Unique and collectible digital objects, often within virtual worlds such as the Metaverse or Decentral and.

The logic is simple and it is the same one. On which the very concepts of Blockchain and Bitcoin are based. If I have a finite and limited number of purchasable, unique, impossible to reproduce “items”. Their value increases, and people will want to buy them. The more they are purchased and, therefore, further decrease in availability. The more they will further increase their value, leading even more people. To want them or to be willing to pay them substantial amounts.

The subjects can be the most disparate, from digital artifacts. To show off in your own “land” of Metaverse (not to mention the land itself). To NFT Art much loved by celebrities: in fact. You will not find NFT works of art on the deep -web, as you might think. At all, you will find them on dedicated, safe, and accessible platforms, or people at Christie’s luxury auctions.

So how can companies integrate these innovations into their development and promotion plans? Let’s talk about NFT Marketing.

NFT and value creation for brands

The year of creation of the first NFTs seems to be 2014. But it is in the last two years that they have had a great expansion. With a peak of growth from April 2021 around the world. As evidenced by the online search monitoring tool Google Trends. Some big brands had already begun to exploit their potential until the end of 2019. Gucci, Coca-Cola, Adidas, Mattel, Vuitton, Balenciaga, and McDonald’s. To name a few, have been creating their own NFTs for over 2 years. And using them to create value for the brand, generating positioning, turnover, and interactions.

The success of these operations derives not only from their innovative character. But from the fact that they perfectly meet the wishes of consumers. To have something truly unique, of which there is no copy in the world. But also to be able to “show off” one’s own digital asset within a community that recognizes its value.

The fulcrum, therefore, is as always the experience that is made to the user: welcomed into the world of the company, a universe where he can have what he wants, share it, and comment on it with other people, perhaps being able to afford the digital version of an object that in reality, he could not afford.

Create NFT

A high fashion or luxury brand may decide to create NFT of the new collection, at a more affordable price in the digital version than the physical one. At this point, he will be significantly expanding his audience of potential buyers, who will have access to a brand that has always been closed to him in real life.

Further integration is, then, the possibility to wear – or rather, to have one’s avatar wear – the aforementioned accessory or dress within a virtual universe, unlocking further content and promotions, accessing special levels and experiences at closed number, valid only for holders of the NFT in question.

A dynamic based on exclusivity, on that uniqueness which is the essential figure of the NFT as a concept.

An incredible way to relaunch for luxury brands, in fact, which have certainly suffered from the pandemic scenario: everything that is produced to be shown off in these years of lockdown and forced home life has become less appealing, precisely due to the lesser possibility of showing their assets externally. Thanks to targeted NFT Marketing campaigns, a digital object has become unique and luxurious.

But it does not only apply to B2C, even in B2B it is possible to fully exploit the potential of such a flexible and dematerialized tool: just think of digital companies that, in the face of the purchase of an NFT, grant premium consulting packages, or invitations to exclusive events.

NFT Marketing, how you structure an effective strategy

NFTs, therefore, can be inserted and promoted through the digital marketing activities of organizations.

First of all, great transparency is needed: training and informing your users is a must, not everyone may know what NFTs are and why they should want them. It is then necessary to indicate precisely how many “units” will be created, on which platform they will be available – there are several, from Coinbase to Crypto, from Hokk Finance to Openness – and which additional benefits or services are unlocked by their possession.

The objectives of an NFT Marketing campaign can be different and must be studied and defined immediately because they can directly influence the type, quantity, and value of the tokens to be created.

A company, among the many possible goals, may want to:

Improve one’s awareness and image, making oneself perceived as more and more innovative and tech;

1. Generate new revenue streams, even on non-“canonical” personas;
2. Expanding the range of references and studying new “digital” products;
3. Reaching new audiences;
4. Carry out services and invitations to events;
5. Create a truly new user experience and way to interact with the brand;
6. Raise money for charity.

The promotion of the campaign can follow the traditional channels: SEO positioning, communication on Social Media, E-Mail Marketing, and Influencer Marketing activities.

A voice in itself deserves one of those often little considered activities, namely Co-Marketing, which instead in the NFT world is achieving great results.

When a company producing “pop” goods meets an online gaming and technology giant, success is usually assured.

Examples of NFT Marketing from the major global brands

There are many examples of large companies that are working with NFT Marketing.

Nike’s marketers were forerunners, always at the forefront of launching new products: already in 2019, they had created the Crypto Kicks campaign, combining the sale of a line of “real” shoes with tokens to prove their authenticity. And it was really just the beginning, as Nike just acquired RTFKT Studios, a startup specializing in the production of digital accessories.

Campbell’s Soup, made famous and already in some way “tokenized” ante litte ram by the brilliant Andy Warhol, has decided to create a limited number in a non-fungible token version of its iconic cans, truly a collector’s cult.

In the world of food, even Pringles, the famous American chips sold in the classic cardboard tube, has created a new collectible flavor, digital format NFT, called “Crypto Crisp”, of which there are only 50 pieces in the world!

NFT reaching

Coca-Cola, for its part, auctioned on Openness 4 NFT, reaching the considerable sum of 575,000 dollars, which was then donated to an association for the promotion of Paralympic sports.

An excellent example of successful co-marketing is the one that, since last September, has seen Balenciaga in collaboration with the creators of the famous game Fortnite: apparently two very distant worlds, but the fashion brand has made the NFT of its own accessories available at the purchase and to be worn by avatars in digital version within the video game.

Fashion is certainly one of the most active sectors in the token and blockchain world, just think of Luis Vuitton, which with the blockchain project “Aura” allows you to verify the authenticity of its garments, or Gucci, with its now-famous branded ghost, one of the most sought after NFTs.