How Can Mobile App Development grow your business?

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Back in time, cellphones were just a means of communication, and then there was a drastic change in people’s lives after the launch of smartphones. This launch has taken the world to a whole new level of technology. The dependency over the phone has been increasing with every passing year. People, on average, spend six hours on their phones every day. People these days want every action of their phone, giving businesses a huge market to tap in.

For businesses, it is significant to analyze consumer behaviour to get the right results. For example, research has shown that 79% of smartphone users use their mobile phones to make online purchases, generating $339.03 billion in mobile revenue sales in 2020. This has made smartphones the most effective platform for potential customers to interact with new brands. Therefore, companies have a key for developing user friendly mobile apps and websites to cater the consumer needs.

To maximize the user friendly experience, the entire world depends on mobile apps. These mobile app development companies have changed the whole dynamics of the marketplace. Whether it is hotel booking, transferring money, or ordering food, all our actions dependent on mobile apps.

Therefore, the whole business world should gain the most out of it. No matter what business size you belong to, the online market is feasible for all kinds of businesses. They need to develop unique strategies for mobile apps to gain the maximum audience online.

The success of your mobile app development depends on how user friendly the experience your consumer is getting by visiting you online. Therefore, your aim should be to have repetitive consumers on your app, which determines your mobile app’s success.

There are numerous pros of Mobile App for your business.

An app brings a lot to your table in the business world. It adds all the missing elements to the consumer experience, supports you in expanding your consumer base, and retain your existing consumers.

The most effective way of generating revenue from your business is to create a maximum online presence and a user friendly consumer experience that they can have on their phones easily downloaded.

We have listed a few of the benefits of mobile app for your business.

1. Generate New Sales:

With the moving world, the most effective way of generating new sales is by attracting users, which can be done with mobile app development. These apps with an eye-catching interface attract more consumers to your business. Hence, opting for mobile app development for your business can be the best idea, and it works as a booster for sales and revenue growth.

We all are well aware of Touch Of Modern, an eCommerce platform specializing in men’s accessories. Initially, they were operational via the website. Later their founder analyzed the scope of smartphones and decided to utilize this medium, and he started targeting mobile users or business growth. They made the plan of building and launching their mobile eCommerce app. One year after the launch, their numbers were boosted, and massive business growth was seen from 30,600 to 131,000 orders.

The company’s recent analysis has shown that almost 70% of the company’s sales are driven through mobile devices. Furthermore, two-thirds of mobile sales are dependent on mobile apps. So clearly, mobile apps are successful in all kinds of businesses. If you are a businessman, you must develop a mobile app to drive maximum sales and attract more consumers to your business.

2. Increase Customer Retention:

Suppose you don’t know how mobile apps can help you grow the business. In that case, all you need to do is develop a well maintained mobile app with a smooth and attractive interface that can enhance the consumer experience. Once your customer is satisfied with your interface, your existing customers will become your loyal customers. Good mobile apps help businesses to retain their existing customers. Thus, the customer retention rate of your business will increase.

Let’s look at how a leading coffee house, “Starbucks” of the world, has taken advantage of mobile app development to retain its customers and increase the business’s sales. Their app has added numerous user friendly features that enhance the customer’s experience. The most beneficial feature of the app is the online payment options that are accessible in the app by which consumers can easily pay for their orders. All the possible payment options are available on the mobile. These unlimited payment options will make your existing customers stay with you and increase your customer base with smooth processing.

Furthermore, the app can place orders from the mobile, which is very convenient for the customers. For example, 30% of Starbuck transactions are done via mobile payments. Ever since Starbucks has launched its mobile app, they have seen a rapid increase in business growth.

3. Reduces Operational Costs:

Another way to increase your business via mobile app is the low operational cost. When you design and launch a well maintained and user friendly mobile app, it supports you in reducing the operational cost of the business. In addition, mobile apps support the business in maintaining online data such as daily work orders, timesheets, inventory, inspection records, guest forms, and online reports.

Utilizing online platforms helps businesses save a huge amount of money by lowering implementing business operations. Undoubtedly, mobile apps can bring a rapid increase in your business growth.

Cumberland farms is one of the businesses that has proved the significance of business growth via mobile apps in the best possible way. They have an employee base of 6000, which is difficult to maintain financially due to the implementation of daily operations. They were stuck with the paperwork since inception. They finally decided to launch a mobile app, by which they saved a huge chunk of money. They build the mobile forms within the mobile app to maintain daily operations. This was efficient in improving the internal and external operations and saving cash.

4. Creates an on-demand Marketplace:

You don’t have to launch a whole new business set up to encourage an on-demand business platform. Instead, mobile apps can assist you with making one for your own product or service.

Rover adopted the same approach with their mobile app. Rover is famous for dog walking, dog boarding, doggy daycare, dog visits, and even house sitting. When the app was launched, Rover significantly increased its net income somewhere in the range of 2016 and 2017.

5. Makes Money in the App Store:

Still wondering how a mobile app can cater to your business the best? You must continue reading to get answers to your queries. You can develop a mobile app to maximize your user conversions. Attract your users to using your premium versions with the option of trying the services for free. This will increase your conversion rate, and you need to provide top-notch mobile app experiences to your consumers. Utilizing your free trial period can also add value to your business. This is one approach to growing maximum business via mobile apps and making money. Hence, Mobile app development assists with expanding the income of your business. Spotify did likewise. We should understand how. By utilizing the membership plan of action, Spotify developed its business to 170 million month to month dynamic clients. Spotify changes over 27% of its free trial users.

Bottom-line:

This blog might have given you a clear idea about mobile app development and its advantages, how the entire world engages with smartphones and how this gadget can do wonders for business. In this modern era, mobile apps are considered the most significant part of the business. A good and user friendly mobile app will assist you in generating leads and sales, make a loyal customer base for you, lower operational costs, maximize the finances, etc. So if you want the ideal results from your mobile app, make sure to develop a top-notch, smooth and well-designed mobile app.