How do you get traffic from Google? What are some SEO strategies that you should consider?
Search Engine Optimization (SEO) is the practice of improving the visibility of websites or web pages in organic (“natural”) search engine results. The goal of SEO is to increase the number and quality of visitors to your site, therefore, you don’t need to spend on paid advertising to generate traffic to your website.
There are several ways to optimize your site for search engines. This article contains some of the most effective SEO techniques.
1. Use keywords in titles
Use keywords in the title tags of each page. Make sure they are relevant to what’s on your page. Let’s say you are targeting keyword is ‘twitter unfollow tools‘, then your title could be 7 Best Twitter Unfollow Tools to Try in 2022.
It is very important to use keywords in your title tags. Search engines give more weightage to those words than any other text on your page.
You can also include a few relevant keywords in the first paragraph of your post. These keywords should appear naturally within the first 100-150 characters of the body copy.
2. Use descriptive URLs
One thing that will help you rank higher is using good descriptions with your URL. It shouldn’t be too long and it should contain relevant keywords. For example: “How to make a business plan – Free Business Plan Template”.
Make sure that your URL structure makes sense. A good rule of thumb is to make it easy for humans to read and not a headache for spiders to crawl. 3. Use H1, H2, headings
H1, H2, and Heading Tags help organize content by topic. They can be used to highlight sections of text, images, and other media
3. Create an XML Sitemap
An XML sitemap helps search engines find new pages in your website faster. An XML sitemap is a file format that lists all the pages on your site. This lets search engines know which pages to index and which ones to skip.
An XML sitemap is another way to help search engines understand what your website has to offer. An XML sitemap is basically a list of all the pages on your site.
4. Include external links
Internal linking is useful because it gives readers a way to navigate around your site. But when you create these internal links, don’t just link to one another. Link to related articles, resources, and other sites.
If you properly implement internal linking, your half work would already be done.
5. Write original content
To attract the attention of search engines, you need to produce high-quality content. If you rehash other people s work, you run the risk of being labeled a spammer by search engines.
People want unique and engaging content. If you’re going to write an article, try to avoid plagiarized content. Many people use software like Copyscape to check if their work was copied from somewhere else.
If you can’t find a professional writer you can use AI writing assistants to create SEO-optimized content that would save you money and time. Most of all, the content will be error-free and well-formatted.
6. Optimize images using alt text
Alt Text is the alternative to the image description tag. Alt text allows users to see what the picture is about without having to click through to the image itself.
Using this type of meta data comes in handy when users have images turned off. You can use alt text to describe the image so that it can still be indexed by search engines.
Images are great for adding visual appeal to a website. And since search engines rely heavily on image ranking, having optimized images will improve your rankings. But to get ranked better, you have to add meta data to them. Meta data includes things like alt text, keywords, and file names.
7. Add Schema markup
Schema markup helps search engine crawlers identify specific types of information. For instance, schema markup identifies a headline as a heading or paragraph as an article. These elements tell search engines how to categorize the page.
Adding schema markup is also important when you’re trying to optimize your website for voice searches. Voice searches can be particularly challenging for businesses due to a large amount of noise they hear when searching for products and services.
Schema Markup is a set of tags that tell search engine bots exactly how to interpret your web page.
Schema markup helps search engines correctly identify information about your website. It’s helpful to tag certain types of HTML elements such as images, videos, audio files, and tables.
8. Use canonical URL
A canonical URL is a different version of a URL that points to the same resource. Search engines may combine URLs with similar content into a single listing, leading to duplicate content issues.
When multiple URLs point to the same webpage, Google considers it a single entry in its index. So it’s important to use a canonical URL to ensure that only one URL appears in search results.
There are many ways to make sure that two URLs point to the same place. One method is to use a 301 redirect. This type of redirect tells search engines to treat the new location as a permanent change.
A canonical URL tells Google that this is the same page as the previous one. It’s typically added at the bottom of every page on your site.
9. Create mobile-friendly websites
Mobile-friendliness is crucial for any business. If you haven’t yet created a responsive website, now’s the perfect time to do so.
According to Google, 60% of U.S. smartphone owners use their phones to conduct online research. To keep up with these customers, you need to create a mobile-friendly site.
A mobile-friendly website looks good on smartphones, tablets, and other small screens. Mobile-Friendly Websites load faster than regular sites because there are less graphics and files to download.
Google recommends creating a Responsive Website. This way, if someone visits your site from a phone, tablet, or computer, they’ll see the best experience possible.
The first step to making your website mobile-friendly is to determine whether it needs a complete redesign or some tweaks. The most common changes include:
- Reducing the number of pages within your site by combining several pages into fewer ones
- Adding a menu bar across the top of the screen rather than using tabs
- Eliminating unnecessary graphics and reducing the size of graphics
Making these changes will help your site look more modern and streamlined while still maintaining the functionality people expect from a website.
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Hi, I am Adam Smith, Admin Of TechSketcher, Creative blogger and Digital Marketer.