SEO, or search engine optimization, is the process of optimizing various parts of your website in order to boost exposure and generate organic traffic to your business website. While a company’s website becomes more visible, more individuals are likely to find it when searching for items or services linked to or supplied by the company. Search engine optimization by an SEO agency aids a website’s ascension up the search engine rankings ladder, which is a prized position in the world of digital marketing. The higher the rank of your website, the more likely you are to get attention from both present and future clients. More consumers coming to your website means more sales and cash for your company. A solid SEO plan may increase your company’s revenues, visibility, search engine ranking, and authority.
The most prominent search engines, such as Google and Bing, aggregate information from all across the internet in order to offer consumers useful and reliable search results. These search engines gather information using bots or crawlers to provide organic search results that include website pages, articles, videos, photos, and more. As an example, consider Google. While Google, the most popular and trusted search engine, prefers to keep the inner workings of its evolving algorithms hidden from the public eye. But SEO specialists understand what Google is searching for, which is relevancy, authority, and usefulness. Google is the most popular search engine because it provides users with organic search results that are organized mostly by the characteristics described above.
SEO specialists apply their extensive knowledge to develop the finest and most successful SEO strategy for businesses belonging to different industries. Hiring an SEO agency to provide SEO services to your company may be the best option you can make if your current SEO strategy is failing to provide any tangible results.
Signs Your Need to Hire an SEO Agency
Search engine optimization is essential for any business in our digitally-focused era. Especially since the outbreak of the COVID-19 pandemic, people have been utilizing digital means for even basic chores such as buying groceries. The implementation of a fruitful search engine optimization strategy requires skills and time. Search engine optimization is not an easy skill to master.
Many businesses, especially online businesses, have tried to implement SEO strategies for their benefit but only have ended up doing more harm than good. This is why hiring an SEO agency to handle all your SEO dealings has become almost essential. Trusted and reliable SEO agencies, such as Jump to 1, have an impressive amount of experience working with various businesses and companies that belong to entirely different industries. SEO experts that are hired by these agencies understand what works for which industry and what doesn’t.
An SEO agency can quickly identify everything that is wrong with your current SEO strategy and any issues occurring on your business’s website. They can fix these issues efficiently and curate a custom-tailored SEO strategy that will produce the results you desire, as well as help you achieve your business goals. But when do you know that your current SEO strategy is failing? Here are several signs that can be an indication of a failing SEO strategy and that you need to hire an SEO agency to the right all your wrongs:
Reduced Traffic from Search Engines
Google is the most popular search engine in the world, with millions of users using it daily to access information from all around the world. Many of these users are looking for services or products that your business offers. But if your website is not ranking on top of Google search results, your target audience will struggle to come across your business.
Preferably, your website should be either one of the top three search results or at least on the first page. This is because the majority of users hardly make it past the first page of Google search results. Google is so efficient about the results they provide their users with that they don’t need to browse another page of results to find what they are looking for.
Search engine optimization can help boost your rankings on different search engines. While this is not the easiest goal to achieve, it is possible with hard work and a clear SEO strategy. Being on the first page of Google helps you attract more customers and generate organic traffic. If you have little to no traffic coming from search engines, it is time to hire an SEO agency to handle the situation.
Not Ranking for Important Keywords
Search engine optimization is mainly about keywords. And if you are not ranking for the most important keywords in your SEO strategy, then something is not right. Comprehensive keyword research is an integral part of the search engine optimization process. SEO experts at reputable agencies perform keyword research to determine what search queries lead your target audience to your business. High-volume keywords are the most effective to use when it comes to optimizing your business website and social media accounts.
Your Website is Not Responsive
Among the 200 factors that Google uses to determine the rankings of websites, responsive web design is one of the most important factors. In the past decade or so, people have mostly been using their smartphones to search for anything over the internet. This is a huge reason why Google places emphasis on having a mobile-friendly website. Information is more accessible and quickly consumed through smartphones. Their experience should be as smooth as it is on a desktop or laptop. A responsive web design that resizes your website’s pages to fit any device is so important that Google might not even show your website in search results if it isn’t mobile-friendly.
Your Website is Not Fast Enough
Since technology has rapidly advanced, people want to view information quickly without needing to wait too much. The days of slow desktops, taking 5 minutes to just turn on, are far from over.
A website’s loading speed is another important factor that Google considers before ranking a website. If your business website’s loading speed is low, then you can expect your Google rankings to drop. Website loading speed matters so much that studies have suggested that a user would click off if your website takes more than 3 seconds to load.
You Don’t Know Your Competitors
In order for your business to succeed, you need always be two steps ahead of your competition. Competitive research is a big part of search engine optimization. If you don’t know who your competition is, there is no way you can outrank them. Without outranking your competition, you will struggle to generate organic traffic and profits for your business.
An SEO strategy that is not optimized to help you beat your competition is a strategy that will never work. But when you hire an SEO agency, they pay extra attention to identifying your competition and their practices to curate a better SEO strategy for you.
