The world of technology is an exciting one that is constantly evolving. One technological advance is a 3D configurator, which many businesses are taking advantage of these days. Companies like Nike, Ikea, Tesla, Audi, BMW, Wilson, Bang & Olufsen, Trek Bikes, Suitsupply, and more are already using a 3D configurator on their website. But what are they and what makes them important? Here are eight interesting facts you need to know.
- They Allow Customers to Personalize Products in Real-Time
You can use a 3D configurator to personalize a product in real-time. This provides your customers with the ability to enjoy the customization of a certain product on your website right then and there.
- They Serve as a Software Tool
A 3D configurator is a software tool that allows online visitors to design, customize, and visualize their products.
- They Are Excellent for Marketing Purposes
If you are looking for a selling point for your website, try out 3D configurators to enhance its usability. Visitors to your website will enjoy the benefits of a 3D configurator, including the way it allows them to customize your products to tailor to their needs.
- They Benefit eCommerce Websites
If you have an eCommerce website, taking note of 3D configurators and how they work is imperative. Because of their product visualization capabilities, customers will spend more time on your website, therefore increasing your conversion rate.
- Having a 3D Configurator Will Boost Sales
With an eCommerce website that utilizes the benefits of a 3D configurator, you’ll boost your sales like never before. This is because customers will be able to see the results of their customized product right before their very eyes instead of waiting weeks or even months for their desired item.
- They Increase Your Average Order Value
Your AOV, or average order value, will see an increase because customers are more likely to add upgrades which are only available when using a 3D product configurator. These upgrades can include special features that you normally wouldn’t offer in the basic version of your product, which helps to increase your AOV.
- A 3D Configurator Will Improve the Customer Shopping Experience
If there’s anything you want to do for your customers, it’s to improve their shopping experience. The reason why your eCommerce shop exists is because there are opportunities to make sales online rather than in person or in addition to your physical shop. To give them a similar in-person shopping experience, a 3D configurator is your best bet. Because a 3D configurator brings customer satisfaction by allowing them to try out different product customizations, they will feel like they’re experiencing the real thing online.
- You’ll Have Fewer Abandoned Shopping Carts
One of the greatest fears of any eCommerce website owner is an abandoned shopping cart. A 3D configurator will help to solve this problem by offering the unique ability to make a customer feel more connected to their purchase with customization.
Using a 3D configurator is a great choice for many businesses. These eight interesting facts can help you make the decision to start using one on your eCommerce website.
Hi, I am Adam Smith, Admin Of TechSketcher, Creative blogger and Digital Marketer.