7 Expert Tips for Managing Online Event Registrants

With the online event industry booming, event managers are increasingly looking for ways to manage the registrations process smoothly and efficiently. Fortunately, there are several tips that experts use to make this happen.

What is online event management software?

An online event management software system is designed to simplify creating, promoting, and managing events. Such applications are available online or as a download for users to access. They typically contain modules that allow administrators to design event registration forms, create marketing messages and invitations, track visitor details, automate notifications via email, SMS, or phone call. They can also provide advanced filtering and reporting features to help event managers analyze and improve the success of their events.

Here are seven of them:

• Use online event management software. Online event management software is by far the easiest way to manage your online event registrations. Software programs such as Eventbrite and Ticket Tailor allow you to create detailed registrations forms, quickly send out customizable marketing messages and efficiently manage the event lists.

• Allow visitors to access your form for a limited time only. A great way to generate more interest is to announce an open call for attendees but make sure that they know the deadline when they should apply. The usual advice is to set the dates between three days and one week before the event, which creates an additional sense of urgency in visitors’ minds to help improve registrations.

• Use automated emails to update the event application process updates cation process with prospective attendees. These typically include confirmation emails when users submit their registration, reminder emails when registration closes, and thank-you emails once the event has taken place.

• Create a dynamic marketing strategy around your event. One of the many things online event management software does is to enable you to quickly update the website content to reflect any change in your marketing campaign. For example, you can easily add new banners and messages to reflect your latest offer.

• Use a good-quality event website. The website is the first point of contact for most potential attendees and should encourage them to register for the event. Make sure you use an attractive and professional template and make use of clear Calls To Action (CTAs) to encourage visitors to sign up.

• Take advantage of social media sites to promote your event. In addition to your website, be sure to post about your event on popular social media sites like Facebook, Twitter, and Instagram. Use attractive visuals and hashtags to make it easy for people to find your event.

• Use print materials to market your event. Online marketing is great, but there is nothing quite like a physical flyer to get people interested in your event. Make sure you include the event website address on all print materials so that attendees have easy access to it if they need more information.

Conclusion

It is a good idea to create a checklist for yourself and your team before the event registration process begins. To ensure a smooth process, look at each of the steps involved in creating your online forms, uploading them into the system, and configuring all the automated emails that should be sent out as part of your event marketing campaign.