As we know that the trend of web development in Lahore is increasing day by day. All businesses, big or small, need a website.

• Website is the first impression of the business in front of their potential. 
• It is the best way to interact directly with your clients and loyal consumers. 
• Also you get their feedback/ review.
• Through feedback you get the idea what your customers think about your brand and what changes you need in your business.

You need the best web development company in Lahore like planx to design the best unique and responsive website that improve:

• user experience,
• fast loading speed
• Mobile friendly 

But their main focus is on the top five Elements, which is following:

Information about business:

The About us page is one of the major pages of your website, where you tell everything about your company, brand, and business to your potential consumers. There are 5Ws are following:

• Let people know who you are, what is your business actually doing? What is your business company’s vision and mission? Who’s are behind the your brand (tour team)
• What do you sell, clearly explain and communicate with your consumers what product or services you offer?
• Form where customers purchase your products and services? It is very important that your website should be online 24/7 because physical stores are not able to open all time. But Ecommerce stores give the opportunity to the clients/consumers whenever they want to interact and visit your website. But if your website is offline you happily lose your potential customers.
• Brand awareness and why your company is different/ better than the other company who gives similar products and services.
• If you do not have the feature of 24/7 on your website then you should mention the hours. So you should tell them when and how they reach? If you’re not online, tell them when they get the customer services form your company.

User Friendly navigation:

One of the most important and best ways to convert your visitors into loyal customers is that your website should have user-friendly navigation. The easy navigation helps the customer to find what they are looking for. Following are the key point that is necessary for your website:

• Your website navigation should be simple, clear and understandable. 
• Navigation of your website should be easy. Menu bar should be clear labeled and intuitive to follow
• Your website pages should have the call of action button because most of the visitors do not follow the proper procedure.
• Your website design should be user as well as mobile friendly.
• Sitemaps are important, not just for helping visitors find things on your site, but for helping potential customers find you through search engines as well.

Contact us:

• The first thing is that your domain name should be easy, unique and short. Because if it’s difficult and complex people don’t remember for a longer time period. 
• The contact us page is very important where your company location is written. It also increases the trust of the visitors.
• The contact number of the company is also written because most of the people have wifi issues.
• The company should have email addresses that help the consumers to email the company about their concerns and issues. 
• The social media account is also linked with the website, if social media users want to see your website just in one click the company website will be open.
• As we know that company website is a direct way to connect the users and the businessmen. They want to interact with them. Ask their visitors/consumers issues and fix them as soon as they can. 
• Also make the list of those questions that the customers asked frequently. FAQ section also build on your website.

Clear and relevant content:

• Through the website, most of the businessmen have major goals to sell their products and services online meaning their website as an eCommerce store.
•  Also add more content that is related to your field/ industry like latest trends and upcoming trends etc.
• It is also a way to attract your target audience and generate organic traffic.
•  The visitor reads the articles related to your industry and there are many questions raised in his/her mind. 
• But maybe they feel hesitation so it’s important that your website should have a feedback/review page, where they get the idea about your company and the questions the people asked to you are similar to the one they want to ask.
• Let’s take the example of the web development company in lahore. Most of the internet users write web development on the search bar. Through the google keyword planner help your the highest research keywords about your industry. There are two keywords: web development in Lahore & web design in Lahore. After that company content is based on both of the keywords either a post and blog of the company. 
• Also keep in mind that your content should be relatable and easily shared on social media accounts as well.

Analytics tool: 

One of the advantages to giving a powerful online experience for your users is that:

• You get the chance to know about your consumers.
• Adjust your business strategies according to your customers wants and needs.

  Analytics is a most important and easy to use tool that helps to know

• Who your website visitors are.
• Why are they looking at your website?

Following are a few ways that you can apply Analytics to your business strategy:

• Are you getting new visitors for your website?But if you cannot attract the new visitors you should put more effort on the marketing side.
•  But another question comes to mind. If your visitor gets back to your business website. The best way to engage and attract them to your business website is to implement the newsletter strategy.
• If your website is not user friendly and mobile friendly, in the result you cannot get your audience. You should focus on these two aspects. 
• IOS users are engaged more than chrome? You should navigate the chromo, identify and resolve all problems that Apple users face as well.
• Your website pages should be unique and the content strategy matches the interest of your audience.